Thursday, March 10, 2011

Final Trailer


http://www.youtube.com/v/ITNe5QhzuNc?fs=1&hl=en_GB%22%3E%3Cparam
www.youtube.com
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Here is our final and completed horror movie trailer. The create this movie trailer we used many different techniques, shots and angles. It took many attempts to get the angles and timeing right for the trailer to be finished and ready to put on the blog.The trailer opens with an establishing shot, showing all of the characters that will feature in the film, the content of the shot makes it apparent to the audience that the story involves a trip of some sort. A series of shots follow showing the group travlling to their destination. Jon is driving the car in the shots and two shots feature just him, suggesting to the audience that he may play an important role. I was positioned in the middle of the car shot of the girls as i was going to be the victom in this trailer, to show that i am the key character. There is then a shot that pans from the moving car to a sign that reads Strictly no entry. This sign is symbolic of danger and an indication of what is to come. This idea came from the analysis of the 'Eden Lake' trailer. Following this are the camping shots. This sequence of shots begins with a high-angled shot of the entire group, that pans up as the characters walk off into the woods. This not only establishes the new location but is also representative of the group entering a dangerous situation. This shot then cross-dissolves into a shot of the group camping. A mid-shot of just me and Jon talking follows, again suggesting to the audience that we are the main characters. There is then a short shot-reverse-shot sequence that shows me and Jon having a conversation, where i reject Jon as he tells me he likes me . At this point the music changes, increasing in intensity, as this is the point at which the story begins to move into a state of disequilibrium.There is a long pause and over-the-shoulder shot that ends the sequence also suggests that what has just happened is significant. The next shot fades onto the screen to show that time has passed. The dialogue signifies the turning point in trailer, where the story really starts to unfold and the real mysteries begin. It is known that if the audience are intrigued by unanswered questions then they are more likely to go and see the film that the trailer is promoting. There is then a flash of Jon's (the antagonist) eyes that fits in time with the sound crash that is present. We achieved this by using the razor tool to split the shot and add a fade to white transition. There is then a caption that appears reading, who can you really trust?. This along with the previous extreme close-up of Jon's eyes, suggests to the audience that Jon may be responsible for the disappearance of them both. The music changes and increases in tempo as we see shots of me alone in the woods. Here we have used 2 long shots at different distances to show that i am alone and to also portray her as inferior and weak and out of control. There is then a shot framed in the same way as the earlier group shot, again showing how she has been taken from a safe group situation into danger. The final shot in the sequences is shot as being from the antagonist's point of view, as he follows me. This helps to build tension. At the end of the shot i turn to face the camera, as there is a crash in sound. This is very effective and also helps to bridge this sequence and the next. Brfore the fast pace music starts again there is a bit of silence to create more tention. There is a last quick tempo music at the end, so we decided to cut the shots quick aswell to fit in with the music, and to create tention. The short varied shots help suggest to the viewer that the film is packed full of action. The variety of shot types used make the sequence interesting. There is a short shot when i am hiding with blood on my neck. I think that my acting skills have allowed me to portray fear and panic really well here. my favourite is the shot of me getting dragged, screaming, away from the camera, and was the most fun to film. I think thats this shot ends the sequence dramatically. The film title then appears which is conventional of a horror trailer. In any trailer the film title will appear at the end so that the viewer is more likely to remember it. The trailer ends with someone holding a knife with blood over it, but not knowing who is holding the knife and who's blood it is. This will make the audience what to watch it and see who has been killed or injured? our trailer also follows Freytag's pyramid theory and I believe that the overall representation is also typical of a horror. We also used technique that makes the production companys name and the film title grow in size, this i feel makes it more interesting and creates tention. Overall i think we used many conventions, as we used the cast and crews name at the end of the trailer and we also used the productions company name at the beggining and at the and of the film trailer.

Monday, January 3, 2011

Audience feedback, of finished products!

Once our trailer, film magazine cover and film poster were complete, we asked 6 people belonging to our target audience (3 female, 3 male) to give detailed feedback on all 3 of our products. Below is some of the feedback that we recieved:

Audience member 1 :
'The photos are really good, and I like the framing of the shots.'

Audience member 2 :
'I like the colours you've used for the magazine, very conventional! However, the text styles for it are very basic and bland, and could be varied a bit more to make certain areas stand out.
THE MOVIE POSTER, I LOVE IT! - the contrast between the brightness for the Protagonist and the Darkness which highlights the Antagonist. It is very surreal and the colours are sick, very horror generated colours and not your typical styling either. Plus the shot composition is so good! Love the low angle shot and how it's kind of an establishing shot and because it's very open too, it's like basically saying "anything can happen".'

Audience member 3 :
'Your trailer is really good!'

Audience member 4 :
'I think that the trailer's good but maybe her head should turn a bit quicker in the shot where she is walking away and has got her back to the camera.
I like the picture on the cover of Grace infront of the tree and Jon behind - where she has her head turned and he's facing completely forward.
I like the music on the trailer.'

Audience member 5 :
'I love that trailer! Grace is well good.
It's honestly soo good! - The picture of her with Jon in the background is really realistic I think... looks like an actual british movie.
For the font I think maybe something a bit bolder and different looking is needed.'

The feedback we recieved was generally very good, however it came to mine and my groups attention that there are a few areas that could be altertered and improved. One audience member spoke that the font styles on the film magazine didnt work for them, our group have taken this on board and will change accordingly. The comments on both the poster and trailer were very positive and we felt no change needed to be made on these products.

Wednesday, December 15, 2010

final horror trailer

This is our completed Horror movie trailer. We Have used a variety of different shot types to ensure that the trailer remains interesting throughout, so that the viewer's attention is held. The trailer opens with an establishing shot, showing all of the characters that will feature in the film, the content of the shot makes it apparent to the audience that the story involves a trip of some sort. A series of shots follow showing the group travlling to their destination. The shots were set up so that the two main characters, Grace and Jon, stand out as being key. Jon is driving the car in the shots and two shots feature just him, suggesting to the audience that he may play an important role. We positioned Grace in the middle of the car shot of the girls, again to show that she is a key character.The final shot in the sequences is shot as being from the antagonist's point of view, as he follows Grace. This helps to build tension. At the end of the shot Grace turns to face the camera, as there is a crash in sound. This is very effective and also helps to bridge this sequence and the next. There is a very brief moment of silence before a new section of music begins, this time much faster in tempo. As the new section of music begins, so does the final sequence of shots. This sequence is the falling action and has been cut together quickly, meaning that the fast tempo music accompanies it well. The short, varied shots help suggest to the viewer that the film is packed full of action. The variety of shot types used make the sequence interesting. One of my favourite shots is the shot of grace hiding with blood on her neck. I think that Grace's acting skills have allowed her to portray fear and panic really well here.The film title then appears - which is conventional of a horror trailer. In any trailer the film title will appear at the end so that the viewer is more likely to remember it. To close the trailer there are 2 final shots of a blood stained knife, suggesting that ultimately someone will die, the audience will want to watch the film to find out who! Throughout the trailer we used captions to help 'tell the story'. All captions are in the same font and all increase in size. I believe that this helps the trailer to flow.

Sunday, December 12, 2010

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We used an image featuring all of the the characters in the same location as the trailer was filmed in. The image also resembles one of the shots in the film. As well as this, we have used the same style of font for the title on both the trailer and poster. We have however challenged conventions with our poster by positioning our film title at the top of the page. Usually the title of the film will be placed at the bottom of the page, however this set up did not work well with our poster image. I think that challenging this convention has paid off as the arrangement of the poster works really well and helps it to stand out amoungst others. We arranged the page so that the masthead was at the top, and the majority of coverlines occupied the left-hand third. This arrangement is often seen in conventional magazines, as the left-hand third is the area of the page that is visible when the magazine is stacked on a shop shelf. For this reason it is important that this section of the page contains information that will attract the target audience at point of sale. When researching and analysing film magazine covers I found that the
masthead often stretched across the width of the page. Our masthead only stretches across half of the width of the page, so in some ways it could be said that we challenged this convention. However, I have seen covers of other types of magazines, such as 'NME' and 'Q',
that also have mas theads that do not stretch across the page. Other conventional features that out magazine cover possesses include, a pug, barcode, date and price.
The image on its own is very powerful and is clearly the focus of the page. This was also the case for the two magazine covers I analysed previous to production, for example Empire with megan fox on the cover.
The way our trailer builds up is conventional to that of a typical horror trailer. We also used intriguing captions throughout to help 'tell the story', which is another convention of movie trailers. When analysing the trailers for 'Pans labyrinth' and 'Eden Lake' I found that the use of captions completed the trailer. They were particulary key in the Pans labyrinth trailer as there was no dialogue or commentry. As our trailer would have little or no dialogue we decided to use captions to 'explain' the storyline. Each caption is in the same font style and colour helping the trailer to flow, something that is also commonly seen. I believe that our horror movie trailer is very conventional. The trailer follows Freytag's triangle theory, beginning with the exposition, followed by, rising action, the climax and falling action. The rising action occupies a larger proportion of the trailer, as this theory states it should. We have used longer shots that portray normality at the beginning whilst the trailer remains in a state of equilibrium. The trailer gradually builds in intensity as the mysteries unfold. The pace increases not only through the use of shorter shots but also through the use of sound. We arranged the soundtrack so that it would effectively accompany the editing. The way our trailer 'builds up' is conventional to that of a typical horror trailer. We also used intriguing captions throughout to help 'tell the story', which is another convention of movie trailers. When analysing the trailers for 'Pans labyrinth' and 'Eden Lake' I found that the use of captions completed the trailer. They were particulary key in the Pans labyrinth trailer as there was no dialogue or commentry. As our trailer would have little or no dialogue we decided to use captions to 'explain' the storyline. Each caption is in the same font style and colour helping the trailer to flow, something that is also commonly seen.


2)How effective is the combination of your main product and ancillary texts?

The images that we have used for our poster and magzine cover have been taken in the same location as the movie trailer was filmed in, and feature the characters as they appeared in the trailer.Most of the text on the page is in red or white/grey font and there is no solid black background. Although this differs from the other two products the same red/white/black theme is still relatively present. It is common for the magazine cover advertisement of a film to differ fairly significantly from the film's trailer and poster.The images actually resemble 2 of the shots that feature in the trailer.

We altered the brightness and saturaion of the images, something that we also did with many of the shots in our trailer. We have used the same font style and colour for the film title on both the film poster and trailer, which is conventionally seen.We have used the same font style and colour for the film title on both the film poster and trailer, which is conventionally seen. This allows the viewer to immediately link the two. The magazine cover still features the film title however, not in the same recognisable font style. .

3) What have you learned from your audience feedback?

When we showed our horror trailer to the people who we felt was out target audience we got some feedback on what they felt was good and what they would improve themselves if it was their horror trailer. our target audience could instantly recognise the genre by the music, captions, footage, clothing, make-up e.t.c. Also the dark lighting in the trailer reinforces the idea that it is a trailer of a horror genre. We had excellent comments for our film poster and how we used the lighting and shot angle, this told our group that no changes needed to be made to the trailer or film poster.We learnt that by including captions as it helped then gain an idea of the story with out giving to much away, also we had some slight negative feedback about the fonts on the cover of the film magazine, we've taken these comments into consideration and have changed the fonts to a better suited style for our audience members. Some of our feedback was about to music and acting, this was very important to us as this was a vital part in the horror trailer. without good acting the tariler would not look belivable and would not be taken seriously. They liked the music as it builds up and is not just the same paced throughout. This is what we learnt on our poll, that people like a buld up. Without our audience feedback from ou targt audience we woul not have been able to correct the mstakes to make everything better as a whole.


4) How did you use media technologies in the construction and research, planning and evaluation stages?

I used numerous websites such as YouTube to find horror film trailers to analyse.

By using YouTube it was easy to upload them to the website blogger using the embed code which i copied into a post, so the trailer i was analysing could be viewed by other people. It wasnt too hard for me to figure out how to work youtube as its not new to me, i have been using it for a couple of years now so i knew how to use it. To edit our footage we used premier pro, our group had no experience in using the software, although we had a lesson on how to use it I found it a difficult piece of software to use in the beginning, however after a few lessons editing i began to learn how to use it and eventually my skills using the programme developed well. Similar to my AS coursework I used Adobe photo shop to create the poster and magazine cover, as i had previously used this, it was easy to pick up how to use the software again. I also used google to search images to analyse, it was very useful to have google and also the apple wedsiteto find film posters and further my knowledge in the horror genre. We also used equiptment to create out trailer, such as a tripod, video camera and lighting equipment which were provided my the school. It was pretty simple on how to work the equiptment by we did have a lesson on how to use it, once we had the lesson and played around with the tripod and camera we were confident on how to work it and what angles were best for our trailer. Before we edited the footage we filmed we had to upload it onto the mac computer, this was simple and easy to workout. All of the planning our group did has been logged on blogger.com, rather than using folders all of my coursework is put online, this is useful as if a mistake is made it can be changed quickly whereas if a piece of work is handwritten you have to write the whole thing again.We also had to use Adobe photoshop for the second time, this timeit was used to create our magazine cover and film poster. It wasnt hard to create these pro mo pictures as we used it last year and gained experience from that.

audience feedback

I have put questions on my blog by using the poll tool, this was to help me find out what our target audience like and if they agree with the ideas we have come up with.We asked the target audience for their opinion on potential film magazine names, Our group prefered 'The Cut' as it linked to a movie and also the editing of a movie making it clever and interesting. The poll results show that the audience prefered this name which made our group much more confident in using it. The majority that took the poll agreed that they wanted to see music that was slow that builds up to get faster, we thought that this would work and by also anayalysing film trailers this was the most common music and relates to Freytag's pyramid. We also asked what they would like to see or what they expect in a horror trailer, the results showed that alot of people prefered to see a chase scene as well as a murder scene so we hope to encouperate both these ideas as well as our own into the trailer.

final designs

Final magazine cover
























Initially this was our finished film magazine cover however, following the audience feedback we received, we decided to make some alterations to the texts.
























This is our complete film magazine cover. The image that we decided to use represents the film well - the photo has been taken in the woods location that we filmed our trailer in and features the two main characters. The image makes it apparent to the viewer that the film is of the genre horror. I think that the composition is very effective and works well as the main cover image, spliting the page down the middle.The left-hand side of the image (behind the tree) is much darker than the right and so helps the text to stand out. There is more 'going on' on the right-hand side of the image and so if much text had been placed on this side its prominance would have been lost. We also altered the fonts and style effects of the coverlines following the feedback we gathered. This definitely helped the cover to look more appealing. The one font that I think works really well is the 'STENCIL' font that has been used for the main coverline. I think that this really stands out amoungst the rest, which is important as that particular text is promoting the film. The main colours that we used were red, grey and white.

Final film poster
























This is our finished film poster. We decided to use a long-shot image so that the characters appear inferior against the vast, dark background. We added a 'spotlight' effect to the image so that much of the outer border was black, drawing emphasis in the centre of the image. We also adjusted the brightness, contrast and saturation of the image to give it an eerie, 'horror-like' appearance. When taking the photo we lined the characters up so that they were facing the woods. This arrangement suggests to the audience that the main location in the film will be a forest/woods. It also connotes that the group are about to enter the unknown, where danger awaits them.At the bottom (centre) of the poster is a release date, magazine quote and star rating, and a website address. These are all conventional features. The release date information also informs the viewer that the film is also being screened in IMAX 3D. We wanted to include this feature as currently 3D TV/film is becoming increasingly more available and is growing in popularity. All of this text is arranged neatly in the centre at the bottom which compliments the image well and really helps to balance the whole poster. The majority of the text is in white so that it stands out against the dark background whilst also relating to the film title. The release date is in red so that it is more obvious to the audience at a glance. Also the name of the well know film magazine, 'EMPIRE', is in red. We did a screen grap of the actually magazine masthead so that it would feature on our poster in the same recognisable style. We believed that featuring a quote from a well known film magazine would impress and therefore attract audience members.

Re-shoot/Re-edit

Our group took our photos for our pro mo work after we had filmed on the filming days and took them from different angles an locations.This meant that we had enough variety to chose from. once we began editing our pro mo work, we found that the photos we had taken worked really well with the look we were aiming for, for our target audience. This ment that we didnt have to re shoot our photos or re edit our final pieces, by taking a range of photos at different angles and locations ment that we had enough variety to chose from and therefore allowed us not to re-shoot any photos.